About DRS
DRS is building a global success story from Turkey—combining deep product mastery with rapid execution.
The timing for AI consumer apps has never been better. Non-gaming mobile apps are experiencing 20–27% year-over-year revenue growth, significantly outperforming the gaming sector. The era of cheap customer acquisition is over—winning today requires deep product mastery. AI consumer applications are becoming the dominant growth engine.
We build AI-first consumer experiences with monetization engineered from day one. Product, growth, content, and data operate as one system, so every release creates learning that can compound across the portfolio.
Our products are conceived in Turkey and built for international audiences. We pair local technical and operating talent with the speed, experimentation discipline, and distribution ambition required to compete globally.
Operating ethos
01 / Speed
Team assembled in September, Glow launched in October, and 60% one-month ROAS achieved by December—all within four months.
02 / Monetization
Strong in-app purchase mechanics, multiple subscription strategies, and credit-based economies are designed into the product from day one.
03 / Optimization
We obsessively A/B test pricing, onboarding, paywalls, offers, and content execution to identify the highest-performing variants, fast.
Leadership
Co-Founder, CEO
Ex-Alictus VP of Data & BI with $100M+ exit experience. Ex-P&G. Founder of Sapiens.
Co-Founder, Growth
Ex-Alictus VP of Marketing. 500M+ installs, $100M+ revenue & UA. Ex-xAI, Ex-P&G.
Founding Partner
Founder of Kolektif House, leading a 230-person team with a $35M ARR profitable business.
Let’s talk about products, partnerships, and the future of AI-first experiences.
Contact DRS